I’m thrilled for you all to hear from our resident wardrobe stylist Peyton Baxter today! She’s the expert on fashion and we’re thrilled to offer her services to our clients. If you’ve never thought about hiring a fashion stylist – for a photo shoot or otherwise – that’s about to change!!
Most people fall into 1 of 3 different categories:
- The first group knows what a wardrobe stylist is (or what she does) and wishes they had one. However, they fall into the trap of thinking that there’s no way they can possibly afford to hire a stylist (They think only celebrities can afford that type of service!)
- The second group has no idea what a stylist even does, who they are, or that they even exist!
- The final group has worked with a wardrobe stylist in the past and now thinks that they cannot live without them. Their stylist is just as important to them as their personal trainer, landscaper, lawyer, housekeeper, babysitter, etc.
Perhaps you are not one of the people that fall into that third group – that’s okay! Because about 5-7 years ago, many of the people in Group #3 didn’t know that a stylist even existed. So I’ll tell you what a wardrobe stylist is and what she does!
A wardrobe stylist – or fashion stylist – is a consultant who selects clothing for her clients’ needs, whether it be for photoshoots, print, video, editorial features, special events, appearances, closet edits (aka: taking inventory of one’s entire wardrobe), or even day-to-day #ootd’s.
When it comes to finding the perfect outfits for photoshoots, in particular, you may feel extremely overwhelmed by the task at-hand. Finding 5 (or more) complete outfits that will show off your best features and help YOU look your best behind the camera requires a lot of thought and planning behind the scenes in order to create a successful photoshoot wardrobe.
In order to guarantee this type of success during your photoshoot, you should definitely consider hiring a wardrobe stylist to take the pressure off of you, and to save you time and money.
Here are five reasons why:
1. To express yourself & your ideal image.
A stylist will help the ideal image of yourself and the thoughts inside your mind come to life in your photos. It’s the stylist’s job to pick your brain and to help you (and the photographer) figure out the best outfit options for your photoshoot based on location, the season, the current on-trend fashions, your personality, etc. Allow them to help you communicate who you are through your clothes. Rachel Zoe says it best, “Style is a way to say who you are without having to speak.”
2. Saves you time, energy & money.
Contrary to popular belief, a wardrobe stylist can actually save you time, energy AND – oh yes – money. A stylist will save you many hours spent shopping for the wrong styles, and the worst enemy of all – procrastination. With a stylist, you will also be less likely to second guess the outfits that you have planned out for your photoshoot. You will be confident in the outfits your stylist helped you decide on, and you can then put that unnecessary time & energy toward something more important. And possibly one of the most important factors to notice … the cost of hiring a professional wardrobe stylist is well worth the upfront investment because she can provide you with plenty of insight on what styles best suit you. You can then apply this knowledge to your future shopping habits and even rewear certain pieces that the fashion stylist helped style for your photoshoot, for many years to come! It’s like the ‘gift’ that keeps on giving. :)
3. Get the best fashion advice from a professional who knows what she’s talking about!
A professional wardrobe stylist is trained to work with all body types, personal styles, and ages. It is her job to make YOU feel comfortable and confident behind the camera and in the final images that the photographer produces. A stylist will help enhance your best assets and features in each piece of clothing you wear so that when you get behind the lens of the camera, you will look (and most importantly, FEEL) fabulous from every angle. For example, although some flowy dresses that you would typically wear to church or to a wedding may look amazing in person, when you get behind the camera, those pieces may not look as flattering – no matter what size you are. Maybe your favorite dress is a silhouette that does not look great behind the lens … that’s okay! Because your stylist has many alternative ways to style that particular piece so that the final image turns out to be everything that you could have hoped for- and more!
4. Exude killer confidence that you didn’t even know you had!
Once you have met with a wardrobe stylist, you will show up to your photoshoot with the preparation and confidence that you didn’t even know existed. If you look amazing and you feel fabulous, then that confidence will definitely show when you step behind the camera and in your final images. Not to mention, you will have a much more fun, exciting, and all-around enjoyable experience during your photoshoot! Hiring a wardrobe stylist allows you to be bold and to even step outside of your normal #ootd. With a stylist’s help, you can show off a different side of yourself that some people may not know or you can take a chance on that new trend that you’ve been dying to try. Or perhaps you just want to showcase your everyday style … let a stylist help you make that outfit photoshoot-ready!
5. Get the full package for a guaranteed flawless finish.
You found your professional photographer to provide you with beautiful images to last a lifetime. You have a professional hair and makeup artist to get you all glammed up before the shoot. But one major piece of the puzzle is missing … your wardrobe! The outfits that you choose to wear during your photoshoot are just as important as the two previous elements, so it’s best to leave these three factors in a professional’s hands. Hiring a wardrobe stylist only makes YOUR job and the photographer’s job easier. With all three pieces of this beautiful puzzle (the photographer, the HMU team, and the wardrobe stylist), your final images from your photoshoot are guaranteed to turn out even more amazing than you are imagining in your head. All three elements work together simultaneously to ensure the best possible outcome from your photoshoot.
If you have any questions regarding wardrobe styling services or you would like to book a wardrobe stylist for your next photoshoot or event, please contact me!
I am the official fashion stylist for the Sarah McAffry team, and I would love to style your next photoshoot with Sarah.
I would also love to connect with you! Follow me (@peyton.baxter) on Instagram, so I can follow along with your beautiful feed!
Thanks so much for reading – xo!
Peyton Baxter is a fashion and lifestyle blogger, wardrobe styling expert, social media influencer, wife, daughter & friend. She is the founder of the fashion and lifestyle blog, love ‘n’ labels, where she aims to inspire others through daily outfits, styling and beauty tips, travel, personal stories, and more. She has a passion for inspiring others to always look and feel their very best, and because of this, she shares her expert styling advice not only throughout her blog, but also throughout her professional wardrobe styling career. Peyton is the exclusive wardrobe stylist for all of Sarah McAffry’s Designer Photoshoots. Book yours today!!